You made it! Thank you and Congratulations!

August 18, 2010

A list full of NASFT members have reached notable membership anniversaries in the first half of 2010. We would like to recognize and thank these members for their years of commitment to the NASFT. The association has grown tremendously and it is companies like these that have helped make this happen. In this list, 100 companies marked their 5-year membership; 50 companies celebrated their 10-year anniversary; 11 companies have been members for 25 years; and finally, 1 company, Sopexa New York, has been with us for half a century! Take a look at this amazing list below and join us to congratulate them:

5 Years:

Tamcor Mexim USA

Delina Inc.

Decadent Tastes LLC

Desert Pepper Trading Co.

Larabar Foods Inc.

Montana Monster Munchies LLC.

Madera Enterprises, Inc.

Dalmatia Imports, Inc.

Art of Chipotle

Louise Ceccarelli & Associates

Z. A. S. International

Jake’s Barbeque Sauce & Seasonings Co.

Milton’s Baking Company

Sauce Goddess

Pasta By Valente, Inc.

Forever Cheese

Market Connections Group, LLC.

Ray Products, Inc.

Vanilla, Saffron Imports

Beecher’s Handmade Cheese

Hawaii’s Special

Tiger Tiger USA

The ChocolateSmith

Tex-Mex Gourmet


Chuao Chocolatier

New Zealand Natural Goods Inc.

Pioneer Specialty Foods, Inc.

Offray Ribbon & Berwick Offray LLC.

The Hausen’Pepper Trading Co.

Hawaii Food Manufacturers Association

Sabra – Go Mediterranean

LesserEvil Inc.

King Arthur Flour Company, Inc.

SheerBliss Ice Cream

Champignon North America, Inc.

Late July Organic Snacks

Oregon Growers & Shippers

Roxy Trading

Wire Products Corporation

Bridge Brands Chocolate

Greek Gods, The

Barilla America, Inc.

Coupla Guys Foods

Mary’s Gone Crackers

Chef Dean Martin’s Sauce Haven

Renaissance Farm Inc.

East Bay POS

Marukan Vinegar (USA) Inc.

Abraham of North America, Inc.

Chef Creations, Inc.

Remington Sales & Marketing LLC

Red Lake Nation Foods

R.L. Cooperman & Associates LLC.

Gustiamo, Inc.

Pika’s Farm Table

Artisanal Cheese LLC

Wind & Willow, Inc.

Montana Department of Agriculture

Olivado USA


Louie’s Seasoning Co. Inc.

La Tourangelle

Peeled Snacks

E. F. Reimann Company

Harlow-HRK Sales & Marketing, Inc.

Cyprus Embassy Trade Center

Bariani Olive Oil LLC.

Fredericksburg Farms

New York Biscotti Company Inc.

West Virginia Development Office

The Crazy Baker

The Virginia Chutney Company LLC


Dillman Farm, Inc.

ThistleDew Farm Inc.

All Market, Inc.

Dulcet Cuisine

Cima-Mex Inc.

The Smoke House Market

Colorado Mountain Jam

Bodine Etc. Specialty Foods, LLC

Sahale Snacks LLC.

Viola Imports, Inc.

H E Witt Company

Deborah’s Kitchen, Inc.

Lady Fortunes, Inc

McGinnis Food Center, Inc.

Think*Plan*Deliver Inc.

Baker Maid Products

Nancy’s Candy Co.

D C Scott and Associates Food Brokerage, Inc.

Bombay Emerald Chutney Company LLC

Before and After Candy, LLC

Joe Perry’s Rock Your World, Inc.

The Perfect Bite Co.

Cooperstown Cookie Company

Cherrybrook Kitchen, Inc.

Bi-Rite Market

Rick’s Picks

10 Years:

Aunt Sally’s Praline Shops Inc.

Straub’s Markets

Queen Creek Olive Mill

V. Cimino & Son, Inc.

Epicure Foods Corporation

Revival Confections, Inc.

Casa Pons

Blasers USA Inc.

Kelley’s Katch Caviar

Stello Foods Inc.

Rishi Tea

Valor Chocolates USA, Inc.

21st Century Snack Foods

Reliant Ribbon Corporation

Ronnybrook Farm Dairy

Belgium’s Chocolate Source

Mt. Vikos Inc.

Kelsick Gardens

Lu Yu Tea Company

Santa Barbara Pistachio Co.

Ultimate Gourmet

Holbrook Cottage Inc.

Lund Food Holdings

Cranberry Sweets, Inc.

Diane’s Gourmet Luxuries

Professional Image Inc.

Conca D’Oro Importers, Inc.

CHEFfield Presentation

The Cheese Shop of VA., Inc.

Acme Smoked Fish Corporation

Carmie’s Kitchen Inc.

Porky’s Gourmet Inc.

Niche Gourmet

Vermont Specialty Food Association

Avenue Gourmet

Beth’s Farm Kitchen

Ole Ole Foods Inc.

Bryant Preserving Company

Blair’s Death Sauces and Snacks Inc.

African Bush Products

Rice Epicurean Markets

See’s Candies Inc.

Carrington Tea Company

Kate’s Homemade Butter Inc.

Mira International Foods Inc.

Hint Mint

Doral International

Harvest Import, Inc.

McDuffies of Scotland Inc.

25 Years:

Enstrom Candies, Inc.

De Medici Imports, Ltd.

Hormel Foods Ethnic Specialty Sales

Elki Corporation

Baycliff Company, Inc.

American Spoon Foods

Eden Foods, Inc.

Bernard Food Industries, Inc. Consumer Products Div.

Moon Shine Trading Company / Z Specialty Food, LLC

The Sweetery

SweetWorks, Inc.

50 Years:

Sopexa New York

Today, NASFT has near 2,900 members from around the world. NASFT members have exclusive access to the innovative hub of the global food and beverage marketplace. Opportunities such as exhibiting at the premier Fancy Food Shows and competing in the prestigious sofi™ Awards are the highlights of an NASFT membership. Members also receive discounts on a variety of NASFT products and programs from networking to education. To learn more about membership benefits, go to:


Welcome to NASFT’s New Board Members and Officers

August 3, 2010

This week we announced the election of three new members to our Board of Directors. They are William (Pete) Booker III, Smithfield Specialty Foods Group; Natalie King, Stonewall Kitchen and Patricia Lobel, Avenue Gourmet. In addition, three incumbents were re-elected to the board for two-year terms: Matt Nielsen, Nielsen-Massey Vanillas, Inc., Ron Straci, Rao’s Specialty Foods, Inc., and Brad Van Dam, Marich Confectionary.

The following NASFT members were elected to serve as officers on the Board of Directors for the 2010-2012 term:

Trish Pohanka of European Imports, Ltd., will continue to serve on the board, as Past Chairperson. Tim Metzger of Metzger Specialty Brands, Inc., past chairperson for the last two years and a longtime board member, has ended his Board service. Ann Daw, president of the NASFT, said, “Tim has been an outstanding board member. He has brought special expertise and enthusiasm to his role and an unparalleled commitment to helping our members and the Association thrive.”

Also serving for two-year terms are:

We would like to thank Paula Lambert, The Mozzarella Co., Tanya Nueske, Nueske’s Applewood Smoked Meats, and Ed Peters, Peters Imports who will be ending their board service.

2010 Summer Fancy Food Show a Success!

July 28, 2010

Exhibit Space Sells Out

The 56th Summer Fancy Food Show on June 27 – 29, 2010, was a great success. Exhibit space at the Jacob K. Javits Convention Center in New York City was sold out. This year’s show drew 23,304 verified attendees from across the U.S. and around the world. Attendance exceeded last year’s strong showing, which was the highest at any Fancy Food Show in the past decade.

The event is the largest marketplace for specialty foods and beverages in North America and this year was no exception: 2,400 exhibitors filled 331,000 square feet of exhibit space. More than 80 countries presented their latest specialties, best-in-class foods and beverages, and products at the forefront of emerging trends. To view a photo gallery of the show click here.

“We are extremely pleased with our great results. There’s no question that our show is the place to be for the top buyers and suppliers of specialty food,” said Ann Daw, president of the NASFT. “Next summer’s show in Washington, DC, is already drawing strong sales. Our industry is clearly moving forward.”

Check out the buzz

The social media sites for the National Association for the Specialty Food Trade, Inc., the show’s owner, are still busy with show news and reviews. Share your show experiences and learn what your industry colleagues are saying in our communities on Twitter, Facebook, and LinkedIn (NASFT Fancy Food Shows).

Show highlights included:

  • New Brands on the Shelf. This special pavilion presents tabletop displays with sampling
    from 37 participants in the NASFT’s Member Candidate program for newcomers
    to the industry.
  • Exhibitors from 80+ countries, and 41 international pavilions.
  • What’s New, What’s Hot! Showcases. This popular display featured hundreds of products representing the latest trends in natural and organics, gifts, and more, and opens two hours before the exhibit halls.
  • Social Media 101. The NASFT had 45 one-on-one consultations in the Exhibitor
    Lounge to help exhibitors brush up on the latest communications tools.
  • 253 first-time exhibitors.

In the Spotlight

The 56th Summer Fancy Food Show was a major media magnet. The show—and scores of exhibitor products–was featured on The Today Show, Good Morning America, CBS News and Martha Stewart Radio. There was also coverage in the New York Times, New York Daily News, Pittsburgh Post Gazette, Epicurious, and Condé Nast’s food site. More than 1,000 journalists attended the show from the U.S. and abroad. See coverage here.

Buyer Mix

The show draws top buyers from all major food channels. This year saw a significant jump in attendance from the foodservice sector, up an impressive 25 percent over last year. There was also a 13.5 percent increase in the number of buyers from natural and organic, specialty food retailers, supermarkets and mass merchants. Buying organizations in attendance at the show have a combined purchasing power in the billions of dollars.

Big Names

The show was a who’s who of top specialty food purveyors. Some of the most important names in retailing were there, including Whole Foods, Costco, Sysco, Kroger, Winn-Dixie, Harry & David, Alaska Air, Pinkberry, Raley’s, Restaurant Associates, Barnes & Noble, Zingerman’s, The Fresh Market, and hundreds of top regional and local retailers, distributors, and importers.

Matchmaking Program Takes Off

The NASFT arranged 2,000 one-on-one sessions between buyers and suppliers, up from 1,343 in 2009, including 111 private sessions. These meetings were set up by NASFT staff in the months before the show. Cracker Barrel, Whole Foods, Crate & Barrel, and Kings Super Market were among the 227 retail, foodservice and distribution companies that took part in the program. The sessions got great reviews.

“The interview sessions were perfectly orchestrated – right buyer, right product and we are starting to rollout with [new] stores next month. Thank you NASFT.”
– Jeremy Isenberg, President, Chex Finer Foods.

Big Draw from Around the World

Buyers from more than 95 countries flocked to New York for the show this year. The three-day event provides a great way to source the best foods and beverages the U.S. has to offer, plus great products from the more than 80 countries that showcased their wares. Attendees were from:


sofi™ Awards Break Records

The 38th sofi Awards were a special highlight of the show. This year was the most competitive sofi contest ever. Members submitted 2,258 of their outstanding specialty foods and beverages across all 33 categories, up from the prior high of 2,091 in 2008. All 140 Silver Finalists were featured in a special showcase at the show. Gold Winners were selected by attendees at the show, who sampled and evaluated the finalists in a special judging room monitored by an outside accounting firm.

And the Winner Is….

The sofi Gold Winners were announced at a red-carpet ceremony at the show by Executive Chef Dan Barber, who is a leader in the artisanal food movement and well known for his restaurants, Blue Hill in New York City, and Blue Hill at Stone Barns in Pocantico Hills, N.Y. The NASFT was honored to make a contribution to City Harvest in honor of Barber, in lieu of a speaking fee. City Harvest is the Fancy Food Show’s longtime charity of choice. The sofi Gold Winner for Outstanding New Product of 2010 is the South African Consulate for Rozendal Hibiscus Vinegar. View all 33 Gold Winners here.

Hunger for Knowledge

Education sessions at the show were packed. Attendance was up 15 percent above last year. The best-attended seminars were “Understanding Pricing for a Beginning Manufacturer” and “Taking Your Products to the Marketplace.” There were 20+ seminars, tasting sessions and tours, including presentations by industry experts on trends research and roundtables on trends in Kosher, Halal, and Sustainability.

Other seminars included:

  • How to Become a Media Darling
  • Pricing Your Gift Baskets with Profit and Goals
  • 7 Ways to Evaluate Your Product’s Branding and Packaging to Respond to Changing Markets
  • Tasting Terroir: The Skinny on Bean to Bar Origin Chocolate

Giving Back

For the 21st year, Fancy Food Show exhibitors made a major donation to City Harvest, a leading anti-hunger organization in New York City. Exhibitors donated 100,000 pounds of chocolate, cheese, olive oil, snacks and much more, enough to fill eight tractor trailers. The food was collected by 250 volunteers right after the exhibit halls closed, and deployed to 200 community food pantries and soup kitchens. One recipient, the Community Food Pantry of Highbridge, Bronx, N.Y., received 2,962 pounds of food. “As an agency that serves a mostly immigrant population, we were grateful to receive high quality food that is also culturally familiar to our clients. It was a real treat for them.” — Nurah Amat’ullah, Community Food Pantry of Highbridge.

Specialty Food Media: The Top Source for Industry News You Can Use

The NASFT’s media platforms were front and center at the show, including:

  • Specialty Food Media: The NASFT’s information source for the trade and the key
    vehicle to reach buying professionals across call channels. Providing total market
    access by connecting buyers and sellers year-round through a variety of food and
    beverage focused channels: Specialty Food Magazine,
    and Specialty Food News.
  • Connecting consumers to specialty foods. offers the adventuresome food consumer an insider’s look at specialty foods and the people who make them.
  • Foodspring Network: Linking the world’s best specialty food sites. The Foodspring Network links NASFT member websites and
    to help them reach more consumers, simplify their marketing and save
    time and money while offering a professional online presence.

The Final Day Of The Food Show…Records Are Broken And Lives Are Touched

June 30, 2010

Tuesday, June 29th 2010 was the final day of the Summer Fancy Food Show at the Javits Center. And amid a back drop of World Cup matches that played on every television imaginable, the real focus of the day was on our exhibitors making great connections with foodservice retailers and buyers…and this year there was that in abundance.

In fact, today we learned that the Fancy Food Show had:

* a 25% increase in tickets sold to sofi Awards Ceremony

* a 17% increase in attendance to education seminars, over 20 sessions presented

* over 2,000 meetings held including Business Builders 1-to-1 and Private Interview Sessions

* the highest number of registrations to Show to date

We also learned late in the day that the floor space for next year in Washington DC has sold at a rate we simply were not expecting and that exhibitors really need to make plans NOW for that show based on the floor space that sold throughout the show.

In addition to so many exhibitors featuring celebrity chefs, and with over 1300 media personnel in attendance, the excitement on the floor was constant. And it showed as we walked from booth to booth hearing from so many of our excited members:

“I think this show has been amazing. We weren’t sure how we would be received…but the response has been overwhelming. We’ve literally gotten TONS of retailer and buyer interest. We are… definitely going to Washington DC next year. We are totally thrilled.”

Debbie Marks
Sexy Gourmet Food

But it was what happened as the show wrapped at 4pm that also left such lasting memories.

At that time, 250 volunteers and 50 staff members from City Harvest flowed into the Javits to collect the excess food from our exhibitors that they would then turn around and deliver to the needy throughout New York.

It was expected that 150,000 pounds of perishable (which went out immediately) and non perishable food was collected, loaded into colorful large boxes by the excited volunteers and then loaded out.

It was, to be honest, a touching moment and perhaps the most fitting way for us to thank New York for hosting this show.

All of us at the NASFT are so very proud of the way the 2010 Summer Fancy Food Show came to be and the impact it has had on so many.

And we surely hope to see everyone again in Washington in 2011.

Day Two: And The Fancy Food Show In NYC Gets Even Hotter

June 29, 2010

On a very warm morning on the west side of Manhattan, day two arrived for the Summer Fancy Food Show.

And even with all the air conditioning in the Javits, the action was even hotter than day one.

Starting right at 10am, a great surge of foodservice buyers and retailers made their way down to the sofi Awards judging area to taste the samples of the 140 Silver Medalists and cast their votes as to who they wanted to see win gold.

The social marketing teams in the Exhibitor Lounge were busy non stop showing exhibitors how to better reach out through Twitter and Facebook.

Then came word that many of the press was there in force including Martha Stewart Radio, Brides Magazine, Food Network, Bloomberg, and Family Circle.

All the while, handfuls of notable chefs were creating savory meals that would capture the imaginations of those walking by.

Foodservice retailers and buyers were making connections throughout the day and on every level. Later in the afternoon, Executive Chef Dan Barber of Blue Hill and Blue Hill at Stone Barns told a brilliant story about how almonds and carrots came together memorably in his restaurant.

One of Time Magazine’s Most Influential People, Mr. Barber crafted a memorable address that left each of the attendees realizing that they have a back story to each and every one of their products.

And then came the sofi Awards.

After the six Outstanding Retailer Awards, came the 33 category winners:

Appetizer, Antipasto, Salsa or Dip: Simply Delish – Simply Delish Chunky Dip – Sweet Chili

Baked Good, Baking Ingredient or Cereal: The Sticky Toffee Pudding Company – Sticky Toffee Pudding

Cheese or Dairy Product: Ritrovo Italian Regional Foods – Ritrovo Selections – Mt. Townsend Limited Edition Truffle & Salt Seastack

Chocolate: Poco Dolce – Sesame Toffee Tiles

Classic: Fischer & Wieser Specialty Foods, Inc. – Mom’s Spaghetti Sauce

Cold Beverage: Brands of Britain – Fever-Tree Ginger Beer

Condiment: Dulcet Cuisine – Mild Indian Curry Ketchup

Confection: Amy E’s Bakery – Almond Toffee

Cookie: Effie’s Homemade – Effie’s Oatcakes

Cooking Sauce or Flavor Enhancer: Maya Kaimal Fine Indian Foods – Tikka Masala Simmer Sauce

Cracker: Kitchen Table Bakers – Rosemary Parmesan Crisp

Dessert or Dessert Topping: Ciao Bella Gelato Company – Key Lime Graham Gelato Squares

Diet and Lifestyle Product: G.S. Gelato And Desserts, Inc. – Blood Orange Sorbetto

Food Gift: Sonoma Syrup Co. Inc. – Extract Gift Set

Frozen Savory: Hancock Gourmet Lobster Co. – Port Clyde
Lobster Mac & Cheese

Hot Beverage: Belgium’s Chocolate Source – Hot Chocolate Stick

Innovation in Packaging Design or Function: Knipschildt Chocolatier – Ensemble Box of Easter Eggs

Jam, Preserve, Honey or Nut Butter: Beth – el Food Ltd. – Aunt Bertha Apricot Preserves 75% Fresh Fruit

Meat, Pâté or Seafood: Nueske’s Applewood Smoked Meats – Nueske’s Applewood Smoked Bacon

New Product : South African Consulate General – Rozendal Hibiscus Vinegar

Non-Food Specialty Item: Source Atlantique Inc. – If You Care 100% Biomass FSC Certified Firelighters

Oil: Manicaretti Italian Food Imports – Olio Verde Extra Virgin Lemon

Pasta Sauce: Dave’s Gourmet, Inc. – Masala Marinara

Pasta, Rice or Grain: Nuovo Pasta Productions, Ltd. – Kidz Mac & Cheez Gol’Fish Ravioli

Perishable Foodservice Product: Vermont Butter & Cheese Creamery – Bijou

Pet Product: The Lazy Dog Cookie Co., Inc. – The Original Pup-Pie Happy Birthday

Product Line: Royal Pacific Foods – The Ginger People

Salad Dressing: Lucini Italia Co. – Delicate Cucumber and Shallot Artisan Vinaigrette

Shelf-Stable Foodservice Product: FoodMatch, Inc. – Dalmatia Fig Spread

Snack Food: Nutorious – Cranberry Orango Tango

Soup, Stew, Bean or Chili: Hancock Gourmet Lobster Co. – Linekin Bay Lobster Corn Chowder

USDA-Approved Organic Product: Truly Organic Baking – Bakers Basics™ Organic Banana Bread Mix

Vinegar: Lucero Olive Oil – Peach Balsamic Vinegar
And from all of us as NASFT, a hearty congrats to everyone…including all the Silver Finalists.

What a wonderful day to be a part of the specialty food world.

What a great day in NYC.

What’s possibly coming tomorrow?

The Biggest Specialty Food Show In North America Says Hello To NYC!

June 28, 2010

The Summer Fancy Food Show is simply in a league of its own.

This morning we learned that our Business Builders 1-to-1 event yesterday saw a total of 425 meetings took place in the morning session and a startling 697 meetings happened in the afternoon.

That enables exhibitors to sit one on one with some of the most important foodservice buyers out there…with the possibility of creating instant relationships. Hence, it is one of our most important pieces of the show.

Today started our “Follow Us To DC” promotion. Simply by wearing this sticker, and getting found by someone on our staff, you could still win some great prizes likerestaurant gift cards, Spy packages donated by The Spy Store, Amtrak roundtrip tickets to DC and tickets to DC Metro Food Tour of Eastern Market.

Throughout the day, our educational seminars took people into the specialty food world in great depth and it is really a part of the show that you have to see, feel and discover to fully appreciate.

But the highlight of the day had to be the joy that was seen not only in each and every booth, but in the eyes of the foodservice people making as many contacts as they could. How wonderful that we have a show here that is so special for both the exhibitors AND for the foodservice buyers, retailers and distributors.

At 6pm, we took one of the many Shuttle buses up to 7th and 53rd street where we had the 2010 Fancy Food Show TweetUp. There we continued to have the press, buyers and distributors meeting with, connecting with and sharing with our exhibitors. And it was a lot of fun.

What a special day.

What a great show.

Wonder what tomorrow will bring….

The Summer Fancy Food Show is here!

June 27, 2010

What a great kick off to NASFT’s Summer Fancy Food Show! Today was a spectacular day on the west side of Manhattan. And besides the tragic loss by the US TEAM, we saw some great things on all three levels all day long.

While the Show didn’t open today there was tons going on! It all started at 8am with the largest ever Business Builders 1 to 1 program…NASFT’s version of speed dating that pairs great food innovators with distributors and retailers. Ten pure minutes of one-on-one that has the opportunity to to change lives in one meeting. (Yes, we’re that proud of it…and always will be.) We hit record breaking numbers with this program…1,500 sessions in one day! We love it and so do our participants…it is not often that tons of business happens before a show even opens!

Follow that with 6 educational seminars all about marketing, finance pricing of products and success, and you can see why each was really well attended.

Oh, and did anyone attend Space Draw for next years Fancy Food Show? All hands were on deck booking exhibit space for next year’s show that is moving to the nations capital next year. If by some chance you missed Space Draw yesterday, and are thinking about booking space you can stop by our sales office on Level 1.

The booths on every level have come to life and when you see them, you will see that this is no ordinary show. Not even for the Javits. Nothing we do is ordinary.

Hopefully, you’re following @NASFT and @FANCYFOODSHOW on Twitter (where we are posting every nuance that happens) and we KNOW that you’re with us on Facebook, aren’t you???

And then there was the President’s Reception late in the afternoon where first time exhibitors could mingle with veteran exhibitors and nasft staff  in a relaxing , fun environment.

Net net…we’re thrilled that tomorrow is now just hours away.

And we want to see everyone Sunday, Monday and Tuesday.

There is so much business we want to help you create…that’s our pure passion.

More tomorrow. Much more!