Q: “We’re a sofi Awards Finalist. How do we better use social media to spread the news? A:“First, congratulations! Here are some resources for you to consider.”

April 23, 2010

By Vivian Friess, Marketing Manager

Dos, Don’ts and How-To’s

We are embracing social media. But remember, it is very personal, and is not a mere marketing tool. Think of it as a great way to establish direct contact with your customers, one-to-one, in a casual environment, without a heavy sales pitch. Build some good will, and then present your product.

Here are some suggestions:


If you don’t have a Facebook community page, it’s a good time to start.  Set a casual tone, and don’t be afraid to show your personality. Share photos, videos and announcements to keep your fans engaged. It is not about the number of posts you make, but the quality and relevance to your community members. Consider creating a “page box” to use as a diary. Here you can record your activities leaving up to the Summer Fancy Food Show and the sofi Gold judging there. Here is a sample post:

April 14, 2010
Just received an email from NASFT – we’re officially a sofi Silver Finalist! We’re so happy and want to share our excitement with you. Find our sofi winning product in retail stores, snap a picture, send it to us, and we’ll send you a free gift. And don’t forget to come and see us at the Summer Fancy Food Show, we’re going for the Gold!

Keep your posts simple. Throw in a special offer on occasion or highlight a promotion surrounding your sofi product. That’s right, your sofi product. Don’t forget, relevance is key. Your marketing objective is to boost your visibility as a sofi Silver Finalist, your company and your products.


Did you know that we captured the sofi Awards judging April 14 -16 with real-time tweets from the NASFT Twitter @nasft? Many of you tuned in for up-to-date news and information directly from our kitchen and offices. Keep tweeting us! We’ll retweet and reply to help get your message in front of our near 3,000 followers.

Use hashtags! For example, “#NASFT” is associated with the Fancy Food Shows, if you’re exhibiting or attending, include “#NASFT” in your tweets to help others find you. “#sofi Awards” is for the Awards–use it whenever the awards are the topic or if you’re tweeting about the Summer Show. These hashtags will increase your exposure.

I don’t want to overwhelm you with too much information. Hopefully you find this post useful and we’re always here to help. Email me or tweet me if you have questions.


Office move… sofi Awards competition… Summer Fancy Food Show…and what you say? A new specialtyfood.com? Wow!

April 7, 2010

By Vivian Friess,  Marketing Manager
Yep, that was my reaction when I first joined NASFT four months ago and learned about some of the big projects the association was undertaking in 2010. Now that we have relocated to 136 Madison Ave, started the preparation for the judging of this year’s sofi Awards, kicked off the marketing of the Summer Fancy Food Show, it’s time for the debut of the new specialtyfood.com.

And I have to say, the new site has a great design and you’ll find it so much easier to navigate through the various services that we provide you. From getting the latest industry updates in the News & Trends section to finding and connecting with fellow members in the NASFT Community, the information you’re looking for is just a click away.

But what’s more impressive is that now all information related to the Summer (or Winter) Fancy Food Show is organized under one “roof” and you can get to it from the home page easily. If you have time, browse through this section of the site and get familiar with it. But if you’re in a hurry, take a look at the list below for a quick start.

If you’re looking for products and companies, a Fancy Food Show exhibitor or creating a Show Planner

If you’re looking to register to attend the Summer Fancy Food Show as an attendee, exhibitor or member of the press:

  • Go to the Fancy Food Show section, choose Summer Fancy Food Show then click on Badge Registration on the left side navigation. Or simply click here.

If you’re looking to sign up for education programs at the upcoming Summer Show:

  • Go to the Fancy Food Show section, choose Summer Fancy Food Show then click on Education on the left side navigation. Or simply click here.

If you’re exhibiting at the upcoming Summer Show and want to access Exhibitor Services:

Well, I hope you like our new Specialtyfood.com and happy browsing!

March New Members In Their Own Words

April 6, 2010

In the month of March, 20 specialty food businesses were accepted by NASFT as members. Here they are and please join us to welcome them to the NASFT family!

  • Baron International Trading Ltd. “We offer frozen Food, ethnic food, confections, sweets and snacks.”
  • BE Food Ltd. “Production of high-class comfitures, marmalades, sauces and baking fillings and fruit spreads.”
  • Casella Foods, LLC “Casella Foods offers products that are original and haven’t been seen in today’s market. We also offer extraordinary packaging to top it off.” Twitter
  • Deva Naturals “Deva Naturals’ authentic, original, savory products make ‘ANY’ meal gourmet & Exotic in minutes.” Facebook Page  Twitter
  • Foodworks “We offer all natural flake sea salt (Mediterranean) that is specially washed three times and infused with natural flavors. It is truly a gourmet finishing salt.”
  • Julia Baker Confections “We are known for our handmade, artisan chocolates in luxury packaging. Our confections contain only the finest European chocolate and freshest ingredients available without the addition of preservatives.” Facebook Page
  • Lark Fine Foods, LLC “We use unusual combinations of ingredients to produce premium cookies that are highly flavorful, original and distinctive. Some are sweet and savory; some spicy and quite peppy; none overly sweet.” Facebook Page
  • Maadauey Yehiam (1993) Ltd. “We produce premium kosher deli meat, and have a prelisted line with innovative packaging, a deli block line for slicing at the deli counter and a variety of smoked and dried sausages and hot dogs.
  • MeMeMe Inc. “Our products are made from artisan calabers bread. We use the highest quality ingredients.”

Partners Tea Company, LLC “Created from the highest quality organic ingredients using Fair Trade practices, our  artisan blends and pure teas use flowers, herbs and teas grown on small farms from Sri Lanka to south Africa.” Facebook Page & Twitter

  • Pastabilities Unlimited “Our sorrisos is manufactured in small batches in order to maintain its elusive flavor and to preserve the family history and artisanal quality of our sauces. All ingredients are carefully selected and are all natural.” Facebook Page
  • Paul T. Freund Corporation “We are a specialty box manufacturer producing custom paperboard packaging for food, gourmet confections, and beverage companies, in addition to other markets.”
  • Raven’s Nest Specialties “Ravens Nest Specialties provides unique gourmet food and specialty gift products for both retailers and consumers. We also pride ourselves in offering specialty packaging for our handmade gifts.” Facebook Page
  • Sisson Imports “We sell French import herbs, lavender, glassware serving dishes, etc.”
  • Tile World Corp “TWCorp’s Brands of Natural Sugar are pure, natural and chemical free sugar. Our sugar is processed completely free from any harmful chemicals such as phosphoric acid, formic acid, sulphur dioxide, preservatives, or any flocculants, surfactants, bleaching agents or viscosity modifiers.”
  • Tofutown North American LLC “Tofutown manufactures an entirely vegan line of gourmet meat alternatives and diary-free whipped toppings. All of our products are made with GMO free certified organic ingredients, making them the highest quality in their respective categories. Also, Tofutown North America specializes in exotic varieties such as: Veggie Doner Kebap, Veggie Cevapcici and Veggie Gyros.We are also the only manufacturer of gluten-free soy and rice based whipped toppings.”Facebook Page   & Twitter
  • Tortellini & Co., Inc. “Tortellini&Co., Inc. products are authentic Italian gourmet pasta, ravioli, tortellini, gnocchi made by a real Italian pasta maker who follows his family traditions, recipes, homemade style and all natural processing.”
  • U.S. Foodservice Metro New York “Connoisseur, a specialty foods distributor offering extensive line of international food products. With a portfolio of over 4000 specialty lines, you can trust that Connoisseur will exceed your expectations.”
  • Westland Cheese Export “After many years of perseverance, dedication and experimentation to achieve the perfect quality and taste they desired from this style of mature cheese, Lambert successfully produced a secret recipe – using family-owned starter culture and a unique ripening process-that consistently brings life the exact characteristics of this beloved “Amsterdam” cheese.”