Consumers Eager to Taste and Vote


Voting on sofi Winners at DC Consumer Show

TV food personalities Paula Deen, Tyler Florence and Giada De Laurentiis drew crowds of food fans at the Metropolitan Cooking & Entertaining Show in Washington, D.C. We’re pleased to report that so did a selection of winners of the 2009 sofi™ Awards.

More than 1,800 attendees at the show lined up at our booth to taste and vote for their favorite sofi Award product and get a chance to win a $500 gift basket filled with 40 of this year’s sofi honorees. The crowd favorite and winner of the posh food basket, are being announced Nov. 16 at

Consumers Wait Their Turn

Consumers Wait Their Turns

The sofi Awards honor the best of the best from the food entrepreneurs and artisans who are members of our trade association, the National Association for the Specialty Food Trade., our new website, gives an inside look at specialty foods and the people who
make them.

We’re a not-for-profit with more than 2,900 members from around the world.  This year our members entered 1,997 specialty foods and beverages in  the sofi contest, our industry’s Academy Awards. A national panel of specialty food experts from the likes of Pier 1, Ebony magazine, Meijer and The French Culinary Institute narrowed the field to 128 silver finalists. Gold winners were announced at our Summer Fancy Food Show.

Casting Ballot at MCES

Casting a Ballot at MCES

The sofi products on display in DC earlier this month represented the winners and finalists. This was the first time we’ve staged such a contest. We were surprised and delighted by how seriously show attendees took their task of sampling the products and picking their single favorite. Eager eaters were willing to wait their turn to start the sampling. Many had trouble picking just one favorite product.

–Louise Kramer, NASFT communications director

Tasting Cookie at MCES

Tasting a Cookie at MCES


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