New York! New York!

The 55th Summer Fancy Food Show had a great kick off Thursday. The NASFT, the show’s owner, joined NYC & Company,

Rick Field of Rick's Picks unveiled his latest product: the People's Pickle

Rick Field of Rick's Picks unveiled his latest product: the People's Pickle at a Press Conference for the NASFT, (the show's owner) and NYC & Company

New York’s tourism and marketing organization, to tout the show and its incredible impact on the local economy. Our little food show brings in millions to city businesses….$32.4 million to be exact, in hotel rooms, restaurant meals, taxis, Broadway tickets.

Rick Field of Rick’s Picks and Sarabeth and Bill Levine of Sarabeth’s Kitchen–local New York City specialty food entrepreneurs–were also at the event at New York’s snazzy new visitor center. Rick, Sarabeth and Bill are exhibiting at the show, which starts Sunday at the Jacob K. Javits Convention Center. They are active members of the National Association for the Specialty Food Trade. They also have bragging rights as Silver Finalists in this year’s sofi Awards competition. The gold winners will be announced Monday in a red-carpet ceremony. “sofi” stands for “Specialty Outstanding Food Innovation.”

Rick unveiled his latest product: the People’s Pickle. Sarabeth and Bill, who manufacture their jams and other products in the Bronx, showed off their latest: Legendary Velvety Cream of Tomato Soup. These will be showcased at the Fancy Food Show.

Also at the event was Jilly Stephens, executive director of City Harvest, a well-known NYC anti-hunger organization that provides food to 600 community food programs. At the end of our show each year, exhibitors donate the products left from the three-day trade event. Last year they donated a record 150,000 +  pounds of specialty foods like chocolate, cheese and olive oil, enough to fill five tractor trailers. This year exhibitors will be helping out City Harvest for the 20th year.

(Left) Rick Field of Rick's Picks; (right) Sarabeth and Bill Levine of Sarabeth's Kitchen

(Left) Rick Field of Rick's Picks; (right) Sarabeth and Bill Levine of Sarabeth's Kitchen

Today the halls are filled at Javits with exhibitors setting up their booths and getting ready for Sunday’s opening at 10 a.m. The show ends Tuesday at 4 p.m. So far more than 25,000 people have registered, a Fancy Food Show record.

–Louise Kramer, NASFT Communications Director

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