Fancy Food Show Tips: We’re not in Kansas anymore, Toto

You’ve done it – you’ve your bag is (almost) packed, and your flight New York is only days away.  With all the work you’ve put into this trip thus far, it feels a lot like traveling overseas – just without the shots, thankfully.

But, now that you mention it, thinking of a trade show like a trip abroad isn’t that far off.

Think of it: Trade shows are another country smack dab in the middle of a convention center, especially the Fancy Food Show at the Javits!  Sure, you didn’t need to apply for a visa to get there, but… actually there are a lot of similarities:

•    Registration check-in or border control?
•    Show banners or national flags?
•    Samples or souvenirs?
•    Booths or tourist sites?
•    Trade jargon or a foreign language?

Add an international calling code to the list, and we have a new nation!  Like any trip, you are about to embark on an adventure—meeting new people, experiencing new tastes and smells, and taking in the sites!  Here are 8 helpful hints to make your trade show experience one worth writing home about.

1.    Pre-register: Avoid the chaos (and prices) on the day of the show by getting your visa…err, registration before you leave.  Friday is the deadline to register at the discounted rate of $35 for industry professionals.
2.    Make an itinerary: Find out the floor map and plan out your day.  Know who you want to see, when you’d like to see them, and your route to get from one booth to the next.  Use the product finder to map your Fancy Food journey!
3.    Be comfortable: Wear comfy shoes.  Your feet will thank you later.
4.    Travel light: Check your coat and extra bags.  Bring a small bag with pens, paper, and business cards. Add hand sanitizer and mints to the bundle and you’ll be set for all the networking you’ll need.
5.    Take aways: Instead of lugging a bag full of pamphlets around, ask that they be mailed to your business, or better yet, information to be sent by email!
6.    Hydrate: Water is your friend on the floor.  Keep yourself hydrated and you’ll be less tired at the end of the day.  There are water stations located throughout the show floor.
7.    Nap: Yes, nap…or read, or just sit.  Take a break from the show mid-day to rest, relax, and recharge your networking batteries.
8.    Eat breakfast.  Especially at the Fancy Food Show, there is a lot to be tempted by.  A good breakfast will help your energy levels and curb the need to taste everything in site – though that may still happen!

Those are a few of our tips for making your show experience a little less like visiting Oz – but there are definitely more out there.  So, if you have a great Fancy Food Show tip, post it in the comments section below and let us know!


One Response to Fancy Food Show Tips: We’re not in Kansas anymore, Toto

  1. Here’s my tip: If you have a friend with a booth, get them to let you leave your stuff with them while you walk the floor. Especially if you have to carry recording or video equipment like we do, it gets REALLY exhausting all day!

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