We’re getting lots of snacks submitted to the sofi Awards this year. It is not an award I should be thinking about right now since it is 4:55 p.m. and I feel like ripping open one of the several bags of cool-sounding chips our members have submitted. Oh and the popcorn looks really good. The dried fruit and nut mix too.
Snacks are a big seller these days as penny-pinchers look for affordable treats. And a snack chip can make a racket when you eat it, so it’s a good way to get a little extra bang for your buck or two.
Thursday is the deadline for our members, food entrepreneurs from across the US and around the world, to submit their great products to the sofis, the Oscars of the Specialty Food Trade. sofi stands for “Specialty Outstanding Food Innovation.” The gold winners are announced at the Summer Fancy Food Show in New York.
-Louise Kramer, NASFT, Communications Director (AKA sofi Director)